On several peak days close to Lunar New Year's Day in early February, Vissan envisages offering 'last-minute' shoppers discounts ranging from 10 to 30 per cent.

In addition, to bolster consumer demands after the holiday, Vissan will continue to offer 10-20 per cent discounts at supermarkets and retail outlets selling its products.

According to a survey of local consumers from the end of last year conducted by market research firm Kantar, shoppers are not expected to spend as much over this festive period as in previous years. Around 28 per cent of households are facing financial constraints, compared to just 21 per cent the year before.

Nearly half of households surveyed said they have had to tighten their budget by not eating out as much, as well curbing the use of entertainment services.

To stimulate consumption, businesses are offering generous promotions and price discounts that cover essential consumer goods, particularly on days closer to New Year.

Since early January, supermarkets belonging to the Thai-backed Central Retail system have been promoting pork discounts.

The scheme is applicable at GO!, Big C, and Tops Market in locations across the country, covering about 40 types of fresh pork products.

Nguyen Thi Bich Van, PR manager at Central Retail Vietnam, revealed, “Our pork promotion has been expanding to cover all pork products on sale throughout the Central Retail network and is expected to meet the demand for essential products over the holiday.”

Meanwhile, MM Megal Markets has been cooperating with several suppliers to ensure sufficient food supply and stable prices for over 1,000 essential items, along with applying a wholesale price scheme to fresh food.

Food sales usually spike in the two weeks coming up to Lunar New Year, with a focus on essential items.

Source: VIR