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Vietnam shifts to official export linked with brand building

The Ministry of Industry and Trade announced Monday that it will concentrate on leveraging the free trade agreements (FTAs) that are currently in effect, as well as signing and implementing new FTAs to expand and diversify markets, import-export products, and supply chains.

The goal is to achieve a targeted increase of approximately 6% in total export turnover this year, equivalent to 377 billion USD.

The Ministry will focus on intensifying trade promotion in key and potential markets, emphasizing official exports linked with brand building to drive sustained export growth.

Deputy Director of the Import-Export Department Tran Thanh Hai said the Ministry will enhance the provision of market information through digital platforms for localities, industry associations, and businesses. It will also support the development and execution of targeted, large-scale, regionally linked trade promotion activities for products and industries with regional strengths in the identified markets.

In addition, the Ministry of Industry and Trade will promote negotiations and the signing of new agreements, commitments, and trade connections. It will implement strategies and action programs for the import and export of goods, develop logistics services, expand rice export markets, and provide support to businesses in overcoming new trade barriers in export and import markets.

Simultaneously, the Ministry of Industry and Trade will collaborate with the Vietnam Trade Office system and Vietnamese representative agencies abroad to effectively deliver new regulations and instructions related to green agreements, conditional business, and the circular economy to the domestic manufacturing industry.

VOV