Aiming to support the under-privileged communities after a challenging 2023, HEINEKEN Vietnam organised the “HEINEKEN Cares - Joining Hands towards a happy and healthy Tet” programme in collaboration with the Vietnam Red Cross Society.

The move is part of the annual effort of the company to reach out and support different local communities across Vietnam. Despite a challenging year, HEINEKEN Vietnam was able to support 5,300 people in 42 communities across Vietnam through the programme – with free medical check-ups, packages with Lunar New Year essentials.

Reaching out to needy communities and sharing Tet with them has long become a tradition at HEINEKEN Vietnam.

This year with the strengthened collaboration with the Vietnam Red Cross Society, the company had been able to expand the activities to cover both the “An” and the “Vui” aspects of Tet, with the aim to bring to people a Happy and Healthy New Year. The programme was also joined by hundreds of HEINEKEN Vietnam employees nationwide.

“Throughout our history of 32 years, people and local communities make one of the most important priorities in our sustainable development strategy,” said Alexander Koch, managing director of HEINEKEN Vietnam.

“2023 was a challenging year for us, yet we remain committed to sharing Lunar New Year with the underprivileged communities. We hope that through the ‘HEINEKEN Cares’ initiative in collaboration with the Vietnam Red Cross Society, we will be ‘Joining Hands towards a happy and healthy Tet’ and sharing a refreshed hope for a better year ahead with Vietnamese people.”

Sustainability has been central to HEINEKEN Vietnam for decades. With persistent actions and collaborative efforts, in 2023, HEINEKEN Vietnam was again recognised among the top 3 most sustainable businesses in Vietnam at the Corporate Sustainability Index (CSI) Ranking 2023 programme.

The company was also honoured as one of the five pioneering businesses in decarbonisation in Vietnam in 2023.

Vietnam Investment Review