The participation of local firms in the Thaifex Anuga Asia Fair 2024 will help them to stay updated on the latest trends occurring in the food and beverage sector, introduce their diverse products and help to seize upon opportunities to innovate products in order to suit the market demand, according to industry insiders.

Le Huu Phuc, head of the Vietnamese Trade Office in Thailand, emphasised that Vietnamese businesses have introduced a wide range of high-quality products at the fair that are good for health, all of which meet the criteria on innovation but maintained their natural flavour.

On display at the fair,, were various rice products with geographical indications namely Lotus Rice, Sunrises, South Mekong, coconut nectar in Tra Vinh, bird's nest on Can Gio island, candies, juices, dried fruits, rice noodles,  coffee, herbal tea, as well as ready-made dishes in both dry and frozen form such as soup, porridge, vermicelli, and Pho.

Phuc added that the trade office has actively supported local firms as they seek clients and build a business network, as well as introducing foreign companies to join the event in order to gain even greater insights into Vietnamese food and beverage products. 

For example, it has co-ordinated efforts with the Vietnam Trade Office in Japan to introduce a number of Japanese firms to attend the Thaifex in order to learn about business needs.

Tran Phu Lu, director of the Investment and Trade Promotion Center (ITPC), said this year the centre has also helped a total of 32 local firms attend Thaifex with the aim of introducing their reputable agricultural products and processed foods to Thai businesses and international consumers.

Source: VOV