The Central Marketing Group (CMG), a subsidiary of Central Retail Vietnam, is the leading retailer of over 30 global lifestyle brands in Thailand, across fashion, beauty, and technology.

It is also now the official brand distributor for Fitflop in both Thailand and Vietnam, and has opened its first Fitflop concept store in Vietnam, at Crescent Mall in Ho Chi Minh City. The store offers a comprehensive introduction to the brand’s growing product lines, featuring items tailored for both men and women.

FitFlop is a leading British comfort footwear brand known for its skill in combining style with signature distinctive world-class technology, including Microwobbleboard, Anatomicush, iQushion, and Neodynamic, for out-of-this-world comfort.

“CMG has extensive experience in managing the FitFlop brand, validated by the FitFlop Best Channel Strategy 2022 Award, presented to distributors demonstrating outstanding multichannel sales performance in the Asia-Pacific region,” said Mr. Edwin Yap Hawson, President of CMG.

“CMG has a leadership presence in Thailand, and we are delighted to expand our presence in Vietnam. We began our journey in Vietnam with the Dyson brand, launched in 2021, and we are happy to now have Fitflop in our portfolio. We will bring our key strengths in brand building, excellent store operations, and omnichannel integration to implement and drive our business in Vietnam together with an experienced local team.”

“As the exclusive distributor of FitFlop in Vietnam, we plan to open over 20 FitFlop stores in the next five years. Our first new concept store has already opened at Crescent Mall and another two points-of-sales, at the Takashimaya Department Store and the Lotte Department Store, will open in Hanoi by the end of the first quarter. FitFlop will also be available through the Supersports Vietnam chain, and will be launched on popular online marketplaces like Lazada and Shopee”.

“Vietnam is a rapidly-growing market in Southeast Asia and a pivotal part of FitFlop’s global expansion strategy”, Ms. Margaret Ma, General Manager of FitFlop APAC, added.

“The combination of our expertise in sports and lifestyle within the local market and the advantages of our longstanding regional partnership with CMG positions us to reach unprecedented success as we strive to serve our devoted Vietnamese clientele”.

“CMG Vietnam is proud to welcome FitFlop into our esteemed portfolio of international brands”, said Nguyen Thuy Chau, Head of Central Marketing Group Vietnam. “This partnership exemplifies our commitment to providing our customers with exceptional footwear options that seamlessly blend style and comfort. FitFlop’s renowned reputation for innovation and quality aligns perfectly with our mission of offering premium products and unforgettable shopping experiences. Together with the great team at FitFlop, we are excited to foster the growth of the brand in Vietnam and create remarkable milestones together".

Discover the latest collection at FitFlop stores: 

- Ho Chi Minh City : B1 floor, Takashimaya Department Store / 3rd floor, Crescent Mall.

- Hanoi : 2nd floor, Lotte Department Store.

- Nha Trang : 1st floor, Gold Coast Nha Trang Department Store. (Opening on 29 Apr)

Source: VNECONOMY